"Influencer"

"Influencer" é uma obra que sintetiza anos de experiência, entrevistas e observações feitas sob a luz de grandes influenciadores que aprenderam a identificar e atuar sobre a base comportamental que muitas vezes anuvia o caminho para o sucesso.

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"As part of this focus on specific levels of achievement, top performers set their goals to improve behavior or processes rather than outcomes.

For instance, top volleyball performers set process goals aimed at the set, the dig, the block, and so on.

Mediocre performers set outcome goals such as winning so may points or garnering applause. In basketball, players who routinely hit 70 percent or more of their free throws tend to practice differently from thos who hit 55 percent or less.

How?

Better shooter set technique-oriented goals such as, “Keep the elbow in,” or, “Follow through.” Players who shoot 55 percent and under tend to think more about results-oriented goals such as “This time I´m going to make ten in a row.”

This difference in focus is also borne out when players blow it. Researchers stopped players who missed two free throws in a row and asked them to explain their failure. Master shooters were able to cite the specific technique they got wrong. (“I didn´t keep my elbow in.”)Poorer shooters offered vague explanation such as, “I lost concentration.”

The role of mini goals in maintaining motivation also deserves attention. With certain skills, people are deathly afraid that they won´t succeed. And once they do fail, they fear that bad things will happen to them. As you might imagine, when these failure stories lead to self-defeating behavior. Individuals begin with the hypothesis that they will never succeed and that the failure will be costly, and then they look for every shred of proof that they´re about to fail so they can bail out early before they suffer too much – which they do anyway.